Lock and Key Media

Silent Influence. Major Impact.

Media Portfolio

Reaching Enough Fans Daily to Fill Madison Square Garden 9 Times Over

1.2M+ Weekly Views

Source: YT Studio Jan, 2025

25+ Brands Founded

How We Work

Stealth Brands

Our in-house brands are operated behind the scenes, designed to keep the focus on the brand’s story and connection with its audience—not the parent company. This anonymity allows us to craft authentic and impactful brands without distraction.

Through selective collaborations, we work with companies to co-create new brands by leveraging their existing audiences. In return, we take equity, ensuring both parties share in the long-term success of the venture.

Partnerships

We are supported by an elite advisory board with a proven track record, having generated hundreds of millions in online sales. Comprising industry titans and visionary strategists, they provide unparalleled strategic oversight, driving the development and expansion of our video-centered portfolio.

Board of Advisors

Founder & CEO at WebLife | Board Member of EO Sacramento | eCommerce Rollup and Collaboration Strategist

CEO at Signet Strategies | 6X Founder

5x Emmy Award-winning news anchor

Our Values

  • We aim to create monopolies, not compete in crowded markets. True success comes from owning a category, setting the rules, and building sustainable advantages that make competition irrelevant. By focusing on differentiation and domination, we carve out spaces where we’re the only choice that matters.

  • Agility and execution define us. We move fast, adapt faster, and capitalize on opportunities before anyone else.

  • Excellence is non-negotiable. We believe that only those who continuously push the limits deserve to lead. We hold ourselves and companies to the highest standards, ensuring that we not only meet but exceed industry benchmarks.

Portfolio Case Studies

(Coming Soon)

Leading the Way

Started a non-profit at 10.

Ran away at 15.

Proposed and sold my first company at 18.

Currently engaged and the CEO of Lock and Key Media.

  • Brayden Robinson’s journey is defined by resilience and determination. Diagnosed with ADHD and Asperger’s at nine, he struggled with social interactions, often pushing people away and isolating himself. Despite these challenges, at 10, while living in California, Brayden founded and organized his first non-profit, Helping Helpers. The organization raised over $1,000 in donations, including support from Jesus Culture, and its peak event brought together more than 30 volunteers. This experience ignited his passion for building and creating impact.

    At 15, while in Colorado, frustration with his Asperger’s led him to run away from home. After a long night of hiding out, he heard a helicopter searching for him and ultimately turned himself in to the police. This pivotal moment pushed Brayden to reflect and begin channeling his challenges into building something greater.

  • At 16, Brayden took a part-time sales job at State Farm, making over 5,000 cold calls in two months and generating $5,000 in revenue. This role sharpened his communication skills and persistence, but Brayden wanted more. Determined to build something of his own, he quit and went all-in on his business newsletter.

    What started as a basic website evolved into a blog and then a full-fledged email newsletter. Within months, it reached readers at companies like BlackRock, Apple, and Microsoft, with advertisers such as ClickFunnels and Monday dot com. Brayden hired an editor, switched to a daily format, and scaled it into a trusted resource.

    One month after graduating high school, Brayden sold his newsletter to a competitor through a confidential agreement, marking his first business exit.

  • The month Brayden turned 18, he founded Lock and Key Media, a media management and operations company focused on scaling brands. Lock and Key Media often partners with businesses to co-found and launch new brands, adding them to its growing portfolio in exchange for equity, revenue share, or fees. In addition to these collaborations, the company develops and scales its own in-house projects, known as “LKM Brands.” These in-house brands operate anonymously, keeping attention on the brands themselves rather than the parent company, fostering authentic audience connections.

    Featured in CEO Weekly for its innovative approach, Lock and Key Media reinvests profits into growth, creating a streamlined system for launching and scaling media ventures. After only eight months, the company’s portfolio was generating hundreds of thousands of daily views and millions each month, solidifying its position as a rising force in media operations.